By Joanna Padovano Tong

Xilam Animation has appointed Licensing Works! as the North American licensing agent for the hit animated property Oggy and the Cockroaches.

Under the agreement, Licensing Works! is establishing a cross-category merchandise program for the brand, which is currently celebrating its 20th anniversary. The show’s seventh season is now rolling out worldwide.

Marie-Laure, the senior VP of global licensing at Xilam Animation, said: “As a leading market in licensed merchandise retail sales, North America represents a significant growth opportunity for Oggy and the Cockroaches. The response to the new content since its launch on KidsClick has been fantastic and we’re confident that with its enthusiasm, creativity and expertise, Licensing Works! is the perfect partner to maximize the potential of Oggy in such a huge market and build upon the success of our global licensing program.”