Jill Collins brings 20+ years of entertainment, consumer, and family brand marketing success to the Licensing Works! management team. After graduating from Vanderbilt University (on a 4-yr academic scholarship) with a Bachelor of Arts degree in Communication Studies and a Bachelor of Science degree in Economics and working with Grey Entertainment, Strottman International, and Applause LLC, Jill returned to Strottman in 2004 and remained there as V.P. Licensing and Partnerships until January 2015, when she joined forces with Licensing Works!
At Strottman, Jill built and managed the highest-volume licensing/partnership group in the promotional marketing industry. She aligned clients such as Taco Bell, Chick-fil-A, Chuck E. Cheese, Wendy’s, LeapFrog and 76 gas stations with partners such as Disney, Hasbro, Mattel, Kraft Mac ‘n Cheese, America’s Got Talent, Monster Jam, The US Mint, Frito-Lay and Microsoft to create more than 300 promotions.
Jill brought licensing to the successful Lowe’s Build and Grow clinic program and delivered a series of the largest family promotions in Lowe’s history.
While at Applause, she managed all aspects of marketing, product development and sales for their $40MM Disney business.
Throughout her career, Jill has also influenced promotional planning and execution across national retailers including Limited Too, Kmart, Blockbuster, Musicland, Macy’s, Toys ‘R Us, and Kohl’s.