Puppy In My Pocket® turned 30 in 2023! Puppy In My Pocket is the adorable line of pocket-sized pets that kids around the world love to collect and nurture.

Just Play introduces an all-new line of Puppy In My Pocket® collectible toys – just in time to kick off the anniversary.

Look for all new puppies, kitties, jungle animals and more.  Special retro, vintage capsule collections will also play homage to this collectible sensation decades of fans have grown to love!