By Rebecca Ash, TotalLicensing.com, June 3, 2020
Winchester Mystery House LLC has appointed Licensing Works! as the global licensing agent for Winchester Mystery House, the beautiful but bizarre mansion built by Sarah Pardee Winchester, heiress of the Winchester Repeating Arms fortune.
The announcement comes in tandem with the launch of the estate’s cutting-edge digital Immersive 360° Tour Experience offering fans an opportunity to explore the mysteries and lore of the house closer to their homes. New licensing partners in gaming, publishing, mobile apps, puzzles, home décor and gourmet foods will lay the groundwork for a worldwide celebration of the 100th Anniversary of the first visitors to the estate in 2023.
“At a time when we haven’t been able to welcome guests in the way we have for 97 years; we couldn’t be more excited to announce our partnership with Licensing Works! As we embark on this journey to license our iconic property, we know our brand is in the right hands with Leslie and her team. Their expertise in timeless brands truly sets them apart and we can’t wait to see how our historic estate will inspire new products,” said Walter Magnuson, general manager of the Winchester Mystery House.
“A masterpiece of Victorian architecture, its complex and mysterious qualities have earned it a reputation as one of the world’s most haunted buildings,” commented Leslie Levine, Owner of Licensing Works! “Never previously licensed to third parties, we see enormous potential for consumers to celebrate its grandeur and unlock its secrets through licensed products.”
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