Licensing Works! signs a roster of new licensees in support of the 75th anniversary of The Little Prince/Le Petit Prince. A host of new partners join offerings from long-time master publishing partner Houghton Mifflin Harcourt (HMH) to celebrate this milestone in 2018.
For the first time, The Little Prince will be featured on a full range of infant and toddler products. Finn + Emma is producing infant apparel, sleepwear, bibs, blankets, knit toys, rattles, swaddles sold in gift sets, teethers, stroller accessories, playmats, and play gyms available beginning this October. Little Unicorn is featuring The Little Prince on hooded towels and washcloth sets, fitted sheets, quilts, changing pad covers and swaddles sold alone or in multi-packs available spring 2018. Storiarts is offering key editorial and graphics on its infant caps and baby blankets.
An anniversary calendar from Rizzoli’s Universe imprint is now available for pre-orders online and in stores soon. Out of Print is in market with bags, tops, unisex socks, onesies, pins, and cases including a Nook-exclusive case available only at Barnes & Noble. Culturenik is offering bookmarks, boxed gift mugs, canvas prints, and small format prints. Vinca offers earrings and necklaces. Riley Blake will release customizable fabric, notions, and a fabric storybook. Litographs offers T-shirts, scarves, posters, and bags that each feature the completed story within the design. Socksmith showcase a line of men’s and women’s socks. G. Arts has created a range of laser-cut wood products including lights, clocks, framed prints and magnets. Walls360 continues to offer a full range of lift-and-place wall graphics. Sofitel Luxury Hotels continues a five-year relationship with Le Petit Prince, which will include the 75th anniversary in 2018. Working together, in support of the Antoine de Saint-Exupéry Foundation for Youth (FASEJ), consumers can enjoy special offers through “Magnifique Family” translated throughout the Sofitel system with special programs targeted to young travelers and their families.
The Little Prince/Le Petit Prince is a worldwide publishing phenomenon. With 300 official translations, The Little Prince is the most translated book in the world, after the Bible. There have been more than 200 million copies in print with more than 500 million readers globally. The book continues to sell two million copies annually, with 300,000 sold in English in the U.S. each year.