Aurora World is named master plush licensee for the Molang character in North America.

License Global | Jun 16, 2020

Aurora World has been appointed as the master plush licensee for North America by Paris-based animation production and distribution studio Millimages. The deal was brokered via Licensing Works! on behalf of the character Molang.

“Molang is an endearing global sensation, with fans of all ages from all over the world,” says Michael Kessler, senior vice president, sales and marketing, Aurora World. “Aurora is excited to welcome the beautiful friendship of Molang and Piu Piu to the Aurora brand portfolio.”

Aurora is set to introduce the new line in early 2021. The product launch will include plush in a wide range of product translations in varying price points and sizes from $10 retail and up adhering to Aurora’s eco-friendly materials and sustainability practices.

“We are delighted to work with Aurora, a company that has been able to provide tremendous value to its customers with the cutest designs, top quality and environmentally-friendly fabrics and affordable prices,” says Mickael Zeggagh, commercial director, licensing, Millimages.

The range will include everyday, seasonal and feature plush across all formats with inspiration from all four seasons of programming and the 1000-plus GIFS that have achieved more than 8 billion views on GIPHY.“ Aurora’s values are very much aligned with the Molang brand, so we are thrilled to have them join the Molang family,” says Leslie Levine, owner and founder, Licensing Works! “An industry leader, Aurora sets the standard for innovative design that we know will delight Molang’s young adult and all-family fans.”