Licensing Works!, the North American licensing agent of Paris-based Millimages, is said to be expanding its latest pre-school-to-teen property Molang.
Scholastic Inc., the world’s largest publisher and publishing programme with first products in market for back to school 2017. It will introduce its Molang publishing program in fall of 2017.
Beginning with 8 x 8 sticker storybooks, Scholastic will follow with board books, readers and novelty books available to all national retailers, independents, special market channels, and through Scholastic Reading Club and Scholastic Book Fairs in 2018.
Said Leslie Levine, owner of Licensing Works!, “We are thrilled with the top-tier licensees across all key product categories that have joined the MOLANG merchandise licensing program. Adding Scholastic is significant since one out of every three children’s books sold in the US is sold by Scholastic with an outstanding penetration into classrooms, adding to Molang’s already deep demographic reach.”
International Emmy-award-nominated Molang is the story of a gentle rabbit and a scatterbrained chick who enjoy a unique friendship and share humorous and fun adventures together.
The property was created in 2010 via the personal blog of Korean creator Hye-Ji Yoon. It rapidly achieved popularity through a series of instant messaging apps in South Korea. In 2013, Millimages signed to handle Molang and to translate the property into an animated series.