Alphablocks and Blue Zoo Licensing appoint Licensing Works!
Alphablocks and Blue Zoo Licensing, the licensing division of the leading animation production company Blue Zoo Animation Studio and Alphablocks, have announced a new North American agency representation agreement for their award-winning pre-school educational series: Alphablocks, Colorblocks, Numberblocks and Wonderblocks – together forming the Blocks Universe. Licensing Works! will oversee new merchandise and promotional licensing opportunities while supporting the brands’ global master toy partner, Hand2Mind (H2M), a division of Learning Resources.
Alphablocks and Blue Zoo Licensing have appointed Licensing Works! to represent the award-winning Blocks educational brands in the North American region.
Published on: 28th February 2025
Alphablocks, the partnership’s legacy brand, is the hit CBeebies TV show that’s helped millions of children learn to read through adventures, songs and laughter. It focuses on phonics, providing essential reading support for children, parents and educators. With nearly 10b views, it continues to be a trusted resource in early literacy development.
Numberblocks makes math fun by helping children understand numbers and develop key arithmetic skills through engaging storytelling. Broadcast in over 100 countries, it is widely available in the US on platforms such as Netflix, Kabillion, Kidoodle TV, Hopster, Noggin and soon Prime Video. The brand also boasts over 2m daily YouTube views in North America, with over 14m hours of monthly watch time. Hand2Mind, the global master toy licensee, is set to expand its retail presence to over 2,800 mass-market stores by mid 2025.
Colorblocks introduces young learners to the world of colours, teaching recognition, mixing, contrasts and patterns through immersive storytelling. Colorblocks uses the proven magic of Blocks to help young children dive into the wondrous world of color.
Wonderblocks, the latest addition to the Blocks Universe, fosters problem-solving and critical thinking through Wonder Magic. The series is already gaining traction with North American children and parents on YouTube and YouTube Kids channels.
“We are delighted to be partnering with Licensing Works to bring the Blocks brands to the US market. Beloved by children, parents and teachers alike, we are excited to expand product categories available to engage millions of children in the joys of reading, math, colour and problem-solving,” said Karen McNally, director of Blue Zoo Licensing.
“We are excited to build upon the incredible retail foundation already established with major partners like Amazon, Walmart, Target and Kohl’s,” said Leslie Levine, owner of Licensing Works!. “Our goal is to extend the Blocks Universe by securing strong licensing and promotional partnerships that further enhance the brand’s reach and impact.”
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