Antoine de Saint-Exupéry’s beloved 1943 novella “Le Petit Prince,” is one of the most successful children’s books of all-time with over 200 million copies sold. First published in the US, not in France, The Little Prince is the most translated book in the world after religious books, with over 320 official translations and has more than 500 million readers.

Over 2 million copies of the original book continue to be sold annually!

It’s the story of a precocious boy who enchants a stranded pilot with his allegorical tales of traveling the universe. Saint-Exupéry wrote this as a children’s book written for grown-ups.  It can be read on many different levels to provide pleasure and food for thought for readers of all ages.

The Little Prince is inspired in part by Saint-Exupéry’s own experiences as a pilot marooned in the Sahara Desert during a long-distance race.

Illustrated in watercolor and presented in simple, clear prose, this easy-to-read book has been translated into a radio play, four ballets, four operas, a stage musical, a claymation short, more than 300 licensed books, video games, Japanese anime, theme park attractions, museum exhibitions worldwide, five movies including the recent release of the $70 million dollar stop-motion animated feature film that has been seen by over 23 million in theaters plus by over 30 million on Netflix.


90% awareness


Target Audience Sweet Spot:

Online store research profiles a core target audience of young mothers in their 30’s, well-educated who want to share the timeless values communicated in The Little Prince book.  70% of the online consumers are Women 25-49.


Active Licensees:

More than 200 active licensees worldwide generating over 10,000 products.


Social Media:

Supported by 10 million Facebook fans + over 3.6 million views on official YouTube channel and over 8 million Facebook videos viewed in 2017.

The ongoing worldwide success of the original book has evolved into a very unique and appealing brand reaching a broad audience drawn to the global values of humanity, concern for the environment, the specialness of childhood, love and friendship.  Lending The Little Prince name to select causes includes childhood protection associations, children’s dream foundations, flights for sick or disabled children, care for the environment, children’s rights and other youth associated organizations.

Licensing rights in the U.S. include the original drawings of the author and the quotes from the original book are now available for Apparel and Accessories, Toys, Games, Publishing, Stationery, Gift, Consumables, Domestics and Home Décor and all other relevant categories.

Licenses granted will include use of the 75th Anniversary logo for all product celebrating this 2018 anniversary event.

The Little Prince / Le Petit Prince® ©Antoine de Saint-Exupéry Estate 2018.

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