Puppy In My Pocket® – those adorably fuzzy, irresistibly tiny, pocket-sized puppies that girls around the world love to care for and collect.

The loveable little Puppy In My Pocket® pets are evergreen and have stood the test of time with fans worldwide from multi-generations.

Relaunched Fall 2015 with over 100 different collectible figures – as well as playsets, carry cases and wearable accessories, MEG is proud to partner with Just Play through 2020.

With their endearingly realistic designs, highly detailed features and soft, fuzzy coats, Puppy In My Pocket appeals to every child who dreams of owning her very own pets. And, the brand’s sweet simplicity resonates with parents of young kids everywhere – especially those parents who owned and loved In My Pocket® toys when they were little.

Founded by former Mattel EVP of Marketing, Joe Morrison, MEG Toys is a leading owner, creator and developer of a wide range of successful Intellectual Properties, including the “In My Pocket®” Franchise. MEG Brands have sold a BILLION collectible figures worldwide since the company was launched 25 years ago.

Master Toy Licensee:

Just Play


Target Audience:

Girls ages 4 to 9



What makes the In My Pocket® franchise unique?

The pocket-sized collectibles lines, Puppy in My Pocket, Kitty in My Pocket and Jungle in My Pocket, are endlessly extendible with additional pet iterations to follow.  ALL are based on real breeds! With 100’s of new puppies, kitties and jungle pets, as well as playsets and accessories, girls will love collecting and taking care of their new friends. They have realistic and highly detailed features with soft, fuzzy coats! Every puppy, kitty and jungle pet has a name, unique bio and is based on a real breed. A Collector’s Checklist is included with each series to help collect them all. Accessories include carriers, connectable towns, and clip-on pouches.

©2020 MEG  Puppy In My Pocket©, Jungle In My Pocket© and all characters and likenesses are registered trademarks in the U.S., the European Community and in other countries. All Rights Reserved.

Interested In Becoming A Puppy In My Pocket Licensee?

Send Email To: info@licensingworks.us