Molang, created by Hye-Ji Yoon, gained popularity first in Korea through instant messaging apps. Following the success in social media networks, Molang organically spawned success in merchandise licensing with over 1,000 products currently available in Asia.
Millimages, a leading European animation production and distribution studio located in Paris, France, recognized that the Molang property would translate well to animation and has already produced 156 x 3’30 episodes in 2D HD.
Available on Disney Junior online since December 2015 and broadcast on Disney Junior since February 22nd, 2016, the series is sold to more than 200 countries worldwide.
Airing daily in the U.S. on the Disney Channel, Molang is the story of Molang, a gentle rabbit, and a scatterbrained best friend chick name Piu Piu. They enjoy a unique friendship and share humorous and fun adventures together. You can also watch Molang episodes 24/7 on the DisneyNOW App and on YouTube. There have been over 100MM online views to date.
In addition to Disney’s commitment to air Season 3 scheduled for broadcast beginning Q4 2018, Disney will air several (9 X 7′) Molang Specials. Three will air together at Halloween, another three at Christmas and another three during Summer 2019.
The over the top cuteness of the lead characters and the fact there is no dialogue allows this unique property to transcend demographics appealing to both preschoolers as well as teenagers.
Happiness, Friendship, Mutual Respect, and Solidarity are key elements of the episodes.
Social media presence across Instagram, Facebook, Twitter, and Tumblr is building.
Licensing Works!® has licensed the following companies and categories:
Master Toys: Jazwares
Master Publishing: Scholastic
Master DVD: nCircle
Master Apparel: Children’s Apparel Network
Master Bedding: Jay Franco
Additional partners on board include: Komar for sleepwear, Intimo for underwear, Berkshire Fashions for cold-weather goods, Accessory Innovations for bags and back-packs, BioWorld for Junior and Girls Size 8-20 apparel and sleepwear and underwear for Juniors, Magnets.com and CustomizedStickers.com for magnets and stickers, Leap Year for puzzles, and Riley Blake for fabric and fabric kits.
Additional categories available include games, puzzles, costumes, publishing, stationery, interactive, accessories, party goods, consumables, home and room décor, jewelry, and tech accessories, as well as family dining promotions and advertising tie-ins.