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Molang, created by Hye-Ji Yoon, gained popularity first in Korea through instant messaging apps. Following the success in social media networks, Molang organically spawned success in merchandise licensing with over 1,000 products currently available in Asia.
Millimages, a leading European animation production and distribution studio located in Paris, France, recognized that the Molang property would translate well to animation and has already produced 104 x 3’30 episodes in 2D HD.
Available on Disney Junior online since December, 2015 and broadcast on Disney Junior since February 22nd, 2016, the series is sold to more than 150 countries worldwide.
Watch Molang on the Disney Junior block on the Disney Channel: Weekday mornings at 9:55AM and 11:55AM and also Weekend Mornings at 6:25AM. Also, on the Disney Junior Channel weekdays and weekends at 5:25PM with an additional broadcast on weekends at 10:25AM. You can watch Molang episodes 24/7 on the DisneyNOW App and on YouTube.
Molang follows the adventures of Molang, a joyful, eccentric and enthusiastic rabbit and his best friend, a shy, discreet and emotional little chick named Piu Piu. The over the top cuteness of the lead characters and the fact there is no dialogue allows this unique property to transcend demographics appealing to both preschoolers as well as teenagers.
Happiness, Friendship, Mutual Respect and Solidarity are key elements of the episodes.
Social media presence across Instagram, Facebook, Twitter and Tumblr is building.
Licensing Works!® has licensed the following companies and categories:
Master Toys: Jazwares
Master Publishing: Scholastic
Master DVD: nCircle
Master Apparel: Children’s Apparel Network
Master Bedding: Jay Franco
Additional partners on board include: Komar for sleepwear, Intimo for underwear, Berkshire Fashions for cold-weather goods, Accessory Innovations for bags and back-packs, BioWorld for Junior and Girls Size 8-20 apparel and sleepwear and underwear for Juniors, Magnets.com and CustomizedStickers.com for magnets and stickers, and Riley Blake for fabric and fabric kits.
Additional categories available include: games, puzzles, costumes, publishing, stationery, accessories, party goods, consumables, home and room décor, jewelry and tech accessories, as well as family dining promotions and advertising tie-ins.