Eric Hill’s loveable puppy, the one and only Spot, has been a key part of early childhood since he first appeared in the original lift-the-flap storybook Where’s Spot? in 1980.
A favorite with preschoolers, Spot’s toddler-like behavior introduces children to new experiences, friendship, and play in a safe, loving way.
- Spot was the first published Lift-the-Flap book!
- A perennial classic, Spot has 84% awareness with U.S. parents of children 0-3
and 82% affinity - Translated into over 50 languages
- Sold over 65 million books worldwide, a perennial best-seller
- Spot is read by children in more than 100 countries
- Spot was the 10th bestselling board book in the U.S. in 2024, up 13% yearover year
Key Marketing Highlights:
- Spot has sold 3 books EVERY MINUTE for the last 40 years.
- Over 770,000 Spot books were printed for the U.S. in 2024, including approximately 400,000 copies of Where’s Spot?
- All new animation from Guru Studios announced.
Licensing Partnerships and Retail Placement:
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- Penguin Random House releases new exciting titles, all year long, every year.
- Phidal, Inc. introduces Novelty Publishing for Summer ‘25.
- Storyland Touring Immersive Exhibits help boost early literacy.
- Aurora introduced new plush – Now Available!
- Out of Print capsule collection of tee, hoodies and gifts – Now Available!
- Create On introduced educational magnetic tiles and playsets late Q4 ’24.
- Tonies® storytime companion released.
- Fabulous Inflatables continues to offer parade balloons.
Spot is friendly and bouncy and is the ideal companion for young children discovering the world around them.
Children can relate to their own everyday experiences through Spot’s adventures with his family and friends.
- Fun
- Learning
- Friendship
- Adventure
- Play
- Discovery
With his inquisitive nature, sense of curiosity, boundless energy, and simple shapes and colors, Spot helps babies and toddlers explore the world around them.
- Infant
- Toddler
- Preschoolers under 4
- Parents and Grandparents
©2025 The Eric and Gillian Hill Family Trust / Salspot Ltd.
FUN WITH SPOT is a trademark of Salspot Ltd. Used under license from Salspot Ltd. All Rights Reserved.