Eric Hill’s loveable puppy, the one and only Spot, has been a key part of early childhood since he first appeared in the original lift-the-flap storybook Where’s Spot? in 1980.

A favorite with preschoolers, Spot’s toddler-like behavior introduces children to new experiences, friendship, and play in a safe, loving way.

  • Over 20 formats available in lift-the-flap, board books and novelty titles
  • Translated into over 50 languages 
  • Sold over 65 million books worldwide, a perennial best-seller
  • Where’s Spot? has been published in braille and has been translated into sign language by StorySign, the free mobile app, allowing all children to enjoy Spot’s adventures.
  • Regular Top 10 Children’s Book on Amazon and available everywhere books are sold.

Key Marketing Highlights:


  • Spot has sold 3 books EVERY MINUTE for the last 40 years.
  • The Where’s Spot title alone sells over 400,000 new copies a year.
  • All new animation from Guru Studios announced.


Key Marketing and Licensing Partnerships:

  • Penguin Random House releases new exciting titles, all year long, every year.
  • Storyland Touring Immersive Exhibits help boost early literacy
  • Aurora introduced new plush – Now Available!
  • Out of Print capsule collection of tee, hoodies and gifts coming soon!
  • Bums & Roses introduces baby & toddler in Q3’24
  • Little Bird offers bamboo sleep sacks and blankets in Q3 ‘24
  • Create On will introduce educational magnetic tiles and playsets late Q3 ‘24
  • Tonies® storytime companion released
  • Fabulous Inflatables continues to offer parade balloons


Spot is friendly and bouncy and is the ideal companion for young children discovering the world around them.

Children can relate to their own everyday experiences through Spot’s adventures with his family and friends.

  • Fun
  • Learning
  • Friendship
  • Adventure
  • Play
  • Discovery

With his inquisitive nature, sense of curiosity, boundless energy, and simple shapes and colors, Spot helps babies and toddlers explore the world around them.

  • Infant
  • Toddler
  • Preschoolers under 4
  • Parents and Grandparents

©2024 The Eric and Gillian Hill Family Trust / Salspot Ltd.
FUN WITH SPOT is a trademark of Salspot Ltd. Used under license from Salspot Ltd. All Rights Reserved.

Interested In Becoming A Spot Licensee?

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