Mundo Lanugo® is a lifestyle and entertainment brand that inspires Latino de Corazón™ (Latin at Heart) confidence and cultural pride.
Mundo Lanugo® is a new preschool series that follows the animated adventures of Gloria, our lead character and resident storyteller, and her Lanugoitos friends as they discover their Latin roots and traditions through music, games, art, food and stories.
The series builds self-confidence for children through engagement and imaginative play as our characters learn about themselves and the world around them with the storylines inspired by some of the most cherished Latin idioms that have been trademarked and integrated into the Mundo Lanugo® IP. Our characters and viewers will experience events in their community with the goal of enhancing their understanding of culture, learning about new people and places, developing individual and group identity as well as values, civic awareness and cultural pride.
Hispanics are the fastest growing group in the U.S.
– 54.1 Million Hispanics in the US represent 17.1% of the total population.
– 30% of the US population is projected to be Hispanic by 2050.
– 26% of children 0-5 are Hispanic
– $90 billion is the annual spend by Hispanic parents on their kids 0-5.
– 75% of Hispanic families choose to speak Spanish at home and have stated they want to keep their heritage alive with their children.
Mundo Lanugo® premiered animated shorts on Univision’s #1 morning show, Despierta America. These interstitials grew the Despierta America audience by 26% on average when they aired. So much so, that Despierta America aired them twice more in 2015 and has already invited Gloria and the series creator, Carla Curiel, back in 2016 with live segments focused around key Latin Holidays.
In addition, Macy’s expanded their Mundo Lanugo® tie-ins from one Miami store celebrating Three Kings Day, to Macy’s stores in seven states plus Puerto Rico.
Mundo Lanugo®’s 1st Mobile App released during Hispanic Heritage Month has over 40,000 downloads.
Mundo Lanugo® has amassed over 5 million views on Youtube.