Molang, “The Happiness Property”
Now Airing on Disney Junior
Molang, created by Hye-Ji Yoon, gained popularity first in Korea through instant messaging apps. Following the success in social media networks, Molang organically spawned success in merchandise licensing with over 1,000 products currently available in Asia.
Millimages, a leading European animation production and distribution studio located in Paris, France, recognized that the Molang property would translate well to animation and has already produced 104 x 3’30 episodes in 2D HD.
Available on Disney Junior online since December, 2015 and broadcast on Disney Junior since February, 22nd, 2016, the series is sold to more than 150 countries worldwide. MOLANG shorts have reached over 35 million total P2+ unique viewers, of which approximately 7 million were Kids 2-5; over 44% of TV’s K2-5 have seen at least one MOLANG short; over 34 million videos have been screened. On Disney Junior, Molang airs daily weekdays and twice daily on weekends. Additional airings are sprinkled during primetime. On the Disney Junior block on Disney Channel, Molang airs daily and on weekends.
Molang follows the adventures of Molang, a joyful, eccentric and enthusiastic rabbit and his best friend, a shy, discreet and emotional little chick named Piu Piu. The over the top cuteness of the lead characters and the fact there is no dialogue allows this unique property to transcend demographics appealing to both preschoolers as well as teenagers. Happiness, Friendship, Mutual Respect and Solidarity are key elements of the episodes.
Social media presence across Instagram, Facebook, Twitter and Tumblr is building.
Licensing Works!® has licensed the following companies and categories:
Master Toys: Jazwares
Master Apparel: Children’s Apparel Network
Master Bedding: Jay Franco
Additional partners on board include: Komar for sleepwear, Intimo for underwear, Berkshire Fashions for cold-weather goods, Accessory Innovations for bags and back-packs and Riley Blake for fabric and fabric kits.
Additional categories available include: games, puzzles, costumes, publishing, stationery, accessories, party goods, consumables, home and room décor, jewelry and tech accessories, as well as family dining promotions and advertising tie-ins.
Molang has been nominated for the 2016 International Emmy® for Best Preschool Series.