THE CUTTING EDGE!
The X-ACTO® brand name on licensed goods signals to retailers and consumers alike that you have the precision tools in your hands to get the job done right.
Trusted by craftsmen, designers, professionals, students, teachers and artists, the X-ACTO® brand is synonymous with precision cutting. X-ACTO dominates the hobby & craft markets and is the #1 Brand for Pencil Sharpeners and Trimmers. This category leader, known for being the sharpest on the market, is always innovating. The new patented technology X-ACTO brand Z-Series offers the sharpest, most durable blade ever.
With a dominant 70% Brand Awareness, the X-ACTO brand name is being licensed for the first time to a broad array of cutting edge tools and products. A shopping basket with Elmer’s/X-ACTO products, not only results in a higher purchase, but also more departments are shopped and more items are purchased.
• Studies show that cutting tool buyers in the craft sector make 84% more trips annually than the average buyer.
• This added frequency increases impulse purchases with affinity “cutter” products.
• Affinity “cutter” products include:
- scrapbook supplies
- kid’s educational products
- stamping accessories
- sewing notions
- stickers and many other product categories
X-ACTO Puts The Precision in Your Life!
…Puts The Precision in Your Art!
…Puts The Precision in Your Project!
…Puts The Precision in Your Shop!
…Puts The Precision in Your Home!
…Puts The Precision in Your Lawn Care!
…Puts The Precision in Your Shave!
…Puts The Precision in Your DIY!
…Puts The Precision in Your Creation!
…Puts The Precision in Your Scrapbooking!
…Puts The Precision in Your Office!
…Puts The Precision in Your Design!
…Puts The Precision in Your Hands!
We are seeking X-ACTO brand name licensed products true to the core brand equity that make the cut in terms of precision products that lead the market with innovation and technology and help consumers get the job done right, including professional craftsmen, sports, tactical, kitchen cutlery, gardening, medical and office instruments and tools.