Orange On Top
Elmer’s is the #1 brand of glue requested on Back-To-School lists.
Elmer’s Glue, the one with the iconic and trademarked orange cap, is the industry leader and most requested by teachers, making it the #1 Teacher Brand. In addition to the orange cap, Elmer’s Products, Inc. is home to many other iconic trademarks including:
Elmer’s Glue…The Recognized Glue Experts for over 65 years is an industry leader and committed as a company to inspire people to create, build and learn for life. Elmer’s is the “go to” partner for Crafts, DIY, Teachers, Hobby, Office & Home Repair.
Studies show that Elmer’s products drive project, ingredients and project tools purchases and that a shopping basket with Elmer’s products, not only results in a higher purchase, but also more departments are shopped and more items are purchased.
Elmer’s provides consumers with the products to repair & create beautiful décor and crafts on a budget & the know-how through detailed instruction, templates & techniques to get it done for less.
Elmer’s has been a trusted, innovative brand for decades. From adhesives, educational & display boards for children to craft, hobby, office & home repair glues for adults, Elmer’s can help you get the job done.
Associating your products with Elmer’s Orange on Top licensing program will signal to your retailers and consumers alike:
• There’s fun in the works
• Crafts to be made
• Repairs are underway
• Order is being restored
• Solutions are at the ready
We are seeking to align the Elmer’s brand with top tier associations to products that are true to the core brand equity. Products that stick, adhere, bind, bound or are a trusted teacher’s favorite including: all types of Tape, Scrapbooking, #1 Teacher Brands D-T-R Products, Office Organization, Master Mailing products, Poster Board & Construction Paper, Stationery/Crafts, H&BA, QSR/Home Store Promotional Partners.